Bife.work 13 years designing digital products that cut through the noise ✺ I like smart systems, bold ideas, and interfaces that don’t make people think twice ✹ showcase of my latest work below ↴
2021-2024 • Doctolib Siilo
Enhancing patient care for nearly ✺ 1 million doctors in Europe
— Think of Siilo as WhatsApp meets Slack, built for healthcare professionals.
Over the past 3 years, I've been responsible for designing on Siilo's core features team, including real-time messaging, voice and video calls, and secure patient case management, ensuring a compelling experience that's compliant with medical privacy standards.
In March 2023, Siilo was acquired by Doctolib, a leading French healthtech company. As Head of Product Design in Amsterdam, I had the challenge of leading the integration of our messaging platform into Doctolib’s OS, preserving Siilo’s identity while enhancing the experience for nearly a million professionals across Europe.
ROLE
Head of Product Design (Amsterdam)
IMPACT
➞ As part of the medical verification initiative, we were able to increase the number of badged professionals from 26% to 54%
➞ As a result of the integration into Doctolib OS, the number of messages exchanged got near 1 billion and the daily active user rose to 54k in weeks
➞ Siilo app rating keeps a steady 4.9✷
COOL STUFF
➞ Working at Siilo was particularly interesting because bla bla bla and some cool reasons and real-life situations.
➞ We were very autonomous as a team, so all research and bla bla bla conducted by us, and we were empowered from 0 to 1 lalala
➞ We had a true continuous discovery process, where we launched weekly initiatives to learn bit by bit bla bla bla and I was able to move fast, test and iterate on bla bla bla.
2019-2021 • TomTom Digital Cockpit team
Building a next-gen white label Car OS ❋ for faster time-to-market
— Think of TomTom Digital Cockpit as a customizable operating system for car dashboards.
As part of the Cockpit team (aka IndiGo) at TomTom, I led the core UI stream for the TomTom Digital Cockpit team, aiming to redefine the future of in-car experiences. Together, our team of eight multidisciplinary designers built a groundbreaking automotive digital cockpit platform from the ground up, which has already started making a mark in the automotive industry.
As a white-label digital platform, IndiGo integrates turn-by-turn navigation, media, climate controls, voice assistants, and third-party apps into a seamless, driver-focused experience.
IMPACT
➞ 1 billion messages exchanged.
➞ Userbase increase from 300k to 1 million users.
➞ Daily active users increased by 23%
AINDA TRABALHANDO AQUI
Mude.fit ❋ is transforming cities in wellness spaces for people
Over 7 months, I led the end-to-end redesign of Mude's mobile app, working closely with the CPO and handpicking the engineering team that brought it to life.
The original back office system had limitations that hindered scalability and efficiency, such as manual processes or fragmented tools. This transformation not only supported the app's enhanced user-facing features but also ensured that the operational backbone could handle increased demand and facilitate business growth.
After this comprehensive redesign, Mude's app didn't just get a facelift — it went through a new fitness overhaul. The result? A surge in user adoption and class bookings. And yes, the app's looking pretty sharp, too.
high retention rate of 70% as sense of community etcetc
— Think of it as ClassPass meets outdoor fitness, where anyone can book yoga, training, and wellness classes in public spaces.