Bife.work 13 years designing digital products that cut through the noise ✺ Startups, corporates, messy backends, clunky UX — I’ve been there, fixed that ✹ I like smart systems, bold ideas, and interfaces that don’t make people think twice ✴
01 ✺ Doctolib Siilo 2021-2024
01 ✺
Doctolib Siilo is a secure messaging platform for healthcare
— Think of it as WhatsApp meets Slack, built for healthcare professionals.
Over the past 3 years, I've been responsible for designing on Siilo's core features team, including real-time messaging, voice and video calls, and secure patient case management, ensuring a compelling experience that's compliant with medical privacy standards.
In March 2023, Siilo was acquired by Doctolib, a leading French healthtech company. As Head of Product Design in Amsterdam, I had the challenge of leading the integration of our messaging platform into Doctolib’s OS, preserving Siilo’s identity while enhancing the experience for nearly a million professionals across Europe.
IMPACT
➞ As part of the medical verification initiative, we were able to increase the number of badged professionals from 26% to 54%
➞ As a result of the integration into Doctolib OS, the number of messages exchanged got near 1 billion and the daily active user rose to 54k in weeks
➞ Siilo app rating keeps a steady 4.9✷
02 ✺ TomTom 2019-2022
02 ✺
As part of the Cockpit team at TomTom, I led the core UI stream for the TomTom Digital Cockpit team, aiming to redefine the future of in-car experiences. Together, our team of eight multidisciplinary designers built a groundbreaking automotive digital cockpit platform from the ground up, which has already started making a mark in the automotive industry.
As a white-label digital platform, IndiGo integrates turn-by-turn navigation, media, climate controls, voice assistants, and third-party apps into a seamless, driver-focused experience.
IMPACT
➞ 1 billion messages exchanged.
➞ Userbase increase from 300k to 1 million users.
➞ Daily active users increased by 23%
TomTom IndiGo is a next-gen navigation and cockpit platform
— Think of it as a customizable operating system for car dashboards.
03 ✺ Mude.fit 2018-2019
03 ✺
Over 7 months, I led the end-to-end redesign of Mude's mobile app, working closely with the CPO and handpicking the engineering team that brought it to life.
The original back office system had limitations that hindered scalability and efficiency, such as manual processes or fragmented tools. This transformation not only supported the app's enhanced user-facing features but also ensured that the operational backbone could handle increased demand and facilitate business growth.
After this comprehensive redesign, Mude's app didn't just get a facelift — it went through a new fitness overhaul. The result? A surge in user adoption and class bookings. And yes, the app's looking pretty sharp, too.
high retention rate of 70% as sense of community etcetc
Mude.fit is transforming cities in wellness spaces for people.
— Think of it as ClassPass meets outdoor fitness, where anyone can book yoga, training, and wellness classes in public spaces.