Enhancing patient care for nearly ✺ 1 million doctors in Europe

— Think of Doctolib Siilo as WhatsApp meets Slack, built for healthcare professionals.

Over the past three years, I have worked within the Siilo Core Features team, crafting features like real-time messaging, voice and video calls, and secure patient case management, ensuring a compelling experience compliant with medical privacy standards.

In March 2023, Siilo was acquired by Doctolib, a leading French healthtech company. As Head of Product Design in Amsterdam, I had the challenge of leading the integration of the messaging platform into Doctolib’s OS, preserving Siilo’s identity while enhancing the experience for nearly a million professionals across Europe.

➞ After the integration into Doctolib OS, the number of messages exchanged got near 1 billion and its

➞ Userbase increased from ~300k to nearly 1 million users.

➞ Siilo app rating keeps a steady ✷ 4.5 in the AppStore

FEATURED INITIATIVES

Marco (PM), Elisa (UXR), and I conducted 10+ interviews and one focus group to understand how healthcare professionals dealt with their patient cases and how they organized them. We learned that they do these jobs in kinda hacky ways on Siilo, but in general struggle when it comes to multiple patient discussions simultaneously, leading to fragmented communication and potential errors.

We started experimenting with the Patient Cases feature, basically allowing users to create dedicated folders for each patient. This structure consolidates all related messages, images, and documents, enabling organized, secure, and efficient collaboration among medical teams.

Streamlining patient case collaboration ✺ for better care

— 2022 as Senior Product Designer

This was a particularly rewarding initiative as it came entirely from within the UX team. I spotted a small gap with the potential to ladder up to one of the quarter's business goals, pitched the case, got together with the research team, and we got buy-in.

We identified a key barrier to trust on the platform: confusion around the meaning of verification badges could be contributing to low verification numbers.

To address this, we streamlined the medical and identity verification flows and introduced clearer, more distinct badges. In the end, not only did we hit the goals, we also moved the needle on a few unexpected metrics along the way.

Improving verification ⁂ led to increased trust in the platform

— 2023 as Head of Product Design (Amsterdam)

After Doctolib acquired Siilo, I led the not-so-glamorous but crucial job of integrating our secure messaging into Doctolib's wider eHealth platform. It was like parachuting into a moving train — managing our roadmap while learning how a much bigger company moves.

The work wasn’t flashy, but it meant navigating overlaps with tools like task manager and patient messaging, and making sure everything fit without breaking what already worked. Slowly, through tight collaboration and a lot of digging into edge cases, we built something that made a real impact: better communication, smoother workflows, and a stronger bridge between two very different systems.

Integrating Siilo into DoctolibOS ❉ amplified user base while maintaining high user satisfaction

— 2024 as Head of Product Design (Amsterdam)

Would you like to know more about my experience at Doctolib Siilo? Let's chat!

LinkedIn ↗

Or get to know about other projects below

➞ For TomTom, an adaptable cockpit UI opened doors to more carmakers, and ultimately, more business opportunities.
➞ For automakers, time-to-market reduction from years to ~7 months.