TomTom IndiGo ❋ is a next-gen navigation and cockpit platform

— Think of TomTom IndiGo as a highly customizable operating system for car dashboards.

As part of the TomTom Digital Cockpit (former IndiGo) team, we aimed to redefine the future of in-car experiences. Together, a team of eight multidisciplinary designers built a groundbreaking automotive digital cockpit platform from the ground up.

As a white-label digital platform, IndiGo integrates turn-by-turn navigation, media, climate controls, voice assistants, and third-party apps into a seamless, driver-focused experience.

I've been responsible for designing on a few fronts, leading the backbones of the Operating System UI, Cluster ADAS vision initiative, Climate app framework, and spearheading the definition of a UI language for the whole company.

➞ The Digital Cockpit offered an adaptable system UI that opened doors to more carmakers, and ultimately, more business opportunities.

➞ For automakers, time-to-market reduction from years to ~7 months

FEATURED INITIATIVES

TomTom auto partners needed a flexible in-car system that could seamlessly adapt to various display configurations, resolutions, and interaction methods.​

This was a long, sometimes messy, but super rewarding process. I worked closely with the design team, engineers, and product folks, figuring things out one flow at a time. We were building the foundation of a car Operating System UI while juggling unclear specs, shifting priorities, multiple screen sizes, and all kinds of interaction modes — touch, knobs, voice, you name it. Through weekly working sessions (basically weekly design sprints), we sketched, tested, argued, and brick by brick built a system that could scale across brands

— The Digital Cockpit offered an adaptable system UI that opened doors to more carmakers, and ultimately, more business opportunities.

— For automakers, time-to-market reduction from years to ~7 months.

— TomTom secured a partnership with an EV company ahead of the anticipated launch schedule.

Designing a flexible System UI ⁂ reducing time-to-market from years to months

— 2020 as Senior Product Designer

TomTom needed a way to let carmakers make our navigation UI feel like theirs. I was part of a lean design squad — being the UI focused folk here — and led the challenge of defining the visual language for both the Nav UI and the broader Digital Cockpit. We didn't know at the time, but we were creating the foundation of what the TomTom Design System came to be.

This product offering led to easy-to-skin, brand-consistent interfaces, regardless of the vehicle's hardware specifications.​

— The initiative impacted TomTom design teams with the introduction of the TomTom design system team.​

Leading ✹ the UI team that gave birth to TomTom highly customizable design system

— 2021 as Lead Product UI Designer

As part of the Cluster team, I worked on the next-gen ADAS vision. This was a whole new world for me, designing for all novelty and safety expectations of Autonomous Driving was unlike anything I’d done before.

We faced the usual UX challenges, with a few add-ons. Running usability tests in driving simulators to measure glanceability (basically, how fast drivers could check info and get their eyes back on the road) was a highlight.

We also navigated regional regulations and safety guidelines, having weekly alignments with legal and business partners to make tough calls about which elements to pull from the cluster entirely. It was totally out of my comfort zone — but that’s what made it so fun to work on.

— The outcome was a visionary project that guided TomTom automotive teams on working with digital clusters.​

Designing ✹ TomTom's vision for Autonomous Driving Assistance System (ADAS)

— 2021 as Lead Product UI Designer

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