Transforming cities into ❊ wellness spaces for people.

— Think of Mude as ClassPass meets outdoor fitness, where anyone can book yoga, training, and wellness classes in public spaces.

Over 7 months, I led the end-to-end redesign of Mude's mobile app, working closely with the CPO and handpicking the engineering team that brought it to life.

The original back office system had limitations that hindered scalability and efficiency, such as manual processes or fragmented tools. This transformation not only supported the app's enhanced user-facing features but also ensured that the operational backbone could handle increased demand and facilitate business growth.​

​After this comprehensive redesign, Mude's app didn't just get a facelift — it went through a new fitness overhaul. The result? A surge in user adoption and class bookings. And yes, the app's looking pretty sharp, too.​

high retention rate of 70% as sense of community etcetc

PROJECT HIGHLIGHTS

Mude's old brand expression lacked a cohesive visual identity and user interface, resulting in an inconsistent user experience that hindered engagement and scalability.

We undertook a comprehensive redesign, developing a unified UI system and refreshing the brand to ensure consistency across all platforms. This included standardizing design elements, color schemes, and typography, as well as aligning the app's aesthetics with Mude's mission to promote outdoor wellness.​

Having fun ✦ ✦ ✦ with Mude.fit new visual language

Mude's initial administrative tools were fragmented and inefficient, hindering the company's ability to scale operations and effectively manage an increasing number of users and class offerings.

We led a comprehensive overhaul of the admin system, developing a unified platform that streamlined class scheduling, instructor coordination, and user data management. This new system automated manual tasks, improved data accuracy, and provided real-time insights into operations.​

The revamped admin tool significantly enhanced operational efficiency, enabling Mude to scale from 5,000 to 500,000 users within a year.

Redefining the ❊ admin tool that led Mude to scale

​The comprehensive redesign of Mude's app, including both the user-facing application and the back-office system, was accomplished over a period of seven months. This strategic overhaul significantly contributed to the platform's scalability and user engagement.

Shipping from 0-1 in ✺ seven months

➞ As part of the medical verification initiative, we were able to increase the number of badged professionals from 26% to 54%
➞ As a result of the integration into Doctolib OS, the number of messages exchanged got near 1 billion and the daily active user rose to 54k in weeks
➞ Siilo app rating keeps a steady 4.9✷

❋ Impact