Bife.work 13 years designing digital products that cut through the noise ✺ Startups, corporates, messy backends, clunky UX — I’ve been there, fixed that ✹ I like smart systems, bold ideas, and interfaces that don’t make people think twice ✴

TomTom ✹ 2019-2021

Enhancing patient care for nearly ✺ 1 million doctors in Europe ↪

— Think of Siilo as WhatsApp meets Slack, built for healthcare professionals.

Over the past 3 years, I've been responsible for designing on Siilo's core features team, including real-time messaging, voice and video calls, and secure patient case management, ensuring a compelling experience that's compliant with medical privacy standards.

In March 2023, Siilo was acquired by Doctolib, a leading French healthtech company. As Head of Product Design in Amsterdam, I had the challenge of leading the integration of our messaging platform into Doctolib’s OS, preserving Siilo’s identity while enhancing the experience for nearly a million professionals across Europe.

ROLE
Head of Product Design (Amsterdam)

IMPACT
➞ As part of the medical verification initiative, we were able to increase the number of badged professionals from 26% to 54%
➞ As a result of the integration into Doctolib OS, the number of messages exchanged got near 1 billion and the daily active user rose to 54k in weeks
➞ Siilo app rating keeps a steady 4.9✷

TomTom ✹ 2019-2021

TomTom IndiGo ❋ is a
next-gen navigation and cockpit platform

➞ For TomTom, an adaptable cockpit UI opened doors to more carmakers, and ultimately, more business opportunities.
➞ For automakers, time-to-market reduction from years to ~7 months.

➞ 1 billion messages exchanged.
➞ Userbase increased from ~300k to nearly 1 million users.